Date : 2025
Project : Branding and Networks Visuals.
Brief : Preciosa Piercing is an independent piercing looking to establish a bold and memorable visual identity. The project involved creating a complete visual direction for the brand, including social media templates, promotional materials, and a cohesive graphic universe.
The client wanted to break awjay from the minimalist aesthetic commonly found in the piercing industry by embracing a bold, Y2K-inspired visual language. The objective was to create a maximalist, feminine, and extravagant identity that would immediately capture attention and make the brand instantly recognisable on social media.
Inspired by early 2000s, the visual identity combines vibrant pink tones, playful typography, metallic details, and layered graphic elements to create a nostalgic yet contemporary aesthetic.
Customers’ networks : @preciosa.piercing
