Date : 2026
Project : Branding, Photography and Networks Visuals.
Brief : Lena is a women's fitness coach dedicated to helping women build confidence and feel comfortable in their own bodies. The project involved creating her complete visual identity to strengthen her social media presence and establish a distinctive, recognisable personal brand.The objective was to develop a bold, premium, and feminine identity that would stand out from the conventional visual codes typically associated with fitness coaching.
The client wanted a unique and modern visual language that inspires confidence, empowerment, and trust while reflecting her mission: helping women feel stronger, more confident, and comfortable in their own skin.
The visual identity was designed to ensure consistency across all communication channels, particularly social media, creating a memorable and impactful brand presence.
Customers’ networks : @lenalkt
